OVERVIEW.
Working in a sports and entertainment agency means thriving in a fast-paced environment with a diverse and demanding workload. The variety of clients and projects ensures that no two days are the same, and the excitement never ends. My role involved creating a wide range of engaging content and experiences for high-profile clients, including NASCAR, M&M's, and Snickers.
Key Projects and Responsibilities
Animated Social Media Ads for NASCAR: Developed eye-catching and dynamic animated ads for NASCAR's social media platforms. These ads were designed to capture the excitement of the races and engage fans, driving higher engagement and viewership.
VIP Suite Event at Super Bowl 50 for M&M's: Orchestrated a luxurious VIP suite event for M&M's at Super Bowl 50. This involved meticulous planning and execution to ensure an unforgettable experience for VIP guests, complete with branded decor, exclusive merchandise, and interactive activities.
Family-Friendly Adventure Course for Snickers: Designed and implemented a family-friendly adventure course for Snickers, creating an immersive and fun experience for participants of all ages. This project included conceptualizing the course layout, coordinating logistics, and ensuring safety and enjoyment for all attendees.
Creative Contributions
Social Marketing: Crafted compelling social media campaigns that resonated with diverse audiences. This included creating engaging posts, interactive content, and targeted ads to boost brand visibility and engagement.
Print Design: Designed a variety of print materials, from promotional posters and flyers to event programs and signage. Each piece was tailored to reflect the unique branding and messaging of the clients.
Out-of-Home (OOH) Advertising: Developed impactful OOH advertising campaigns, including billboards, transit ads, and other high-visibility placements. These campaigns were designed to capture attention and drive awareness in key markets.
Experiential Marketing: Created immersive and memorable experiences that brought brands to life. This included planning and executing events, interactive installations, and branded activations that engaged and delighted audiences.
Client Collaboration
Working directly with clients, I ensured that each project met their specific needs and exceeded their expectations. This involved regular communication, presenting creative concepts, and incorporating feedback to deliver outstanding results. My ability to manage multiple projects simultaneously and maintain a high standard of quality was key to the success of these initiatives.
Through my work in the sports and entertainment agency, I honed my skills in creative direction, project management, and client relations. The diverse range of projects and the fast-paced environment challenged me to think creatively and strategically, resulting in a portfolio of work that showcases my ability to deliver engaging and impactful content and experiences.
