OVERVIEW.
With extensive expertise in social media design, brand awareness, and paid placements, I have consistently delivered engaging and impactful content throughout my career. I stay up to date on the latest trends to ensure my designs resonate with audiences and drive meaningful engagement. My work has successfully brought in significant income through strategic paid social advertisements.
Professional Experience
MKTG
At MKTG, I led the design for social channels for high-profile clients such as Sunoco Nascar, ARRIS, and FedEx. My role involved creating static and animated graphics using Adobe Illustrator, Photoshop, After Effects, and Premiere. These designs were crafted to captivate audiences and drive engagement across various social media platforms.
Experiential Events
Transitioning into the experiential space, I worked on exciting events like New York ComicCon, JCK Jewelry shows, and PGA tours. My responsibilities included designing paid social ads, enhancing brand awareness, and promoting events. This experience allowed me to blend creativity with strategic marketing to achieve outstanding results.
Nonprofit Sector
Currently, I serve as the Head of Design for the International Rescue Committee, following my tenure at Save the Children. In the nonprofit sector, I have developed the ability to work quickly and efficiently, focusing on social outlets and content that must be both engaging and humane. My work often involves emergency responses, where design plays a crucial role in raising awareness and securing donations while maintaining the dignity of the people we serve.
Key Achievements
Paid Social Advertisements: Successfully designed and executed paid social ad campaigns for various clients, driving significant engagement and conversions.
#100DaysofReading Campaign: Collaborated with A-list celebrities on Save the Children's summer reading social campaign during COVID-19, significantly boosting engagement and participation.
Corporate Partnerships: Worked on collaborative posts with corporate partners to increase social clicks and revenue, enhancing the overall impact of our campaigns.
Template Creation and Training: Developed and trained staff on using templates in Adobe and Canva, enabling quick production work and ensuring consistency across all graphics.
Creative Direction: Led paid social design reviews, provided creative direction, and ensured our work stayed on brand while exploring new and innovative techniques.
Global Collaboration: Managed design projects for a global organization with offices around the world, adapting to updates and needs at any hour.
Skills and Tools
Design Software: Adobe Illustrator, Photoshop, After Effects, Premiere, Canva
Content Creation: Static and animated graphics, paid social ads, brand awareness campaigns
Leadership: Creative direction, team training, global collaboration
