OVERVIEW.
In a year when refugees are often portrayed as a crisis, it is crucial to remember the individuals behind the statistics. Each refugee has a unique story, filled with resilience, hope, and the quest for a better future. This project aims to humanize the refugee experience by sharing the personal stories of displaced people from Gaza, Afghanistan, Ukraine, Burundi, and Syria, and encouraging action through Rescue.org/WorldRefugeeDay.
The International Rescue Committee (IRC) plays a vital role in helping people whose lives and livelihoods have been shattered by conflict and disaster. The IRC's mission is to support these individuals in surviving, recovering, and gaining control of their futures.
As the creative lead for this project, my responsibilities included:
Storytelling and Narrative Development: Crafting compelling narratives that highlight the personal stories of refugees. This involved interviewing displaced individuals, capturing their experiences, and presenting their stories in a way that resonates with a global audience.
Visual Design: Creating powerful visual elements that complement the stories. This included designing impactful graphics, selecting evocative imagery, and developing a cohesive visual identity that aligns with the IRC’s brand and the project's humanitarian focus.
Multimedia Integration: Incorporating multimedia elements such as videos, photo essays, and interactive features to bring the stories to life. This approach aimed to engage the audience on a deeper level and provide a more immersive experience.
Digital Campaigns: Designing and executing digital campaigns to promote World Refugee Day and drive traffic to Rescue.org/WorldRefugeeDay. This included creating social media content, email newsletters, and online advertisements that effectively communicated the project's message and encouraged audience participation.
Community Engagement: Developing strategies to engage the community and encourage action. This involved creating shareable content, organizing virtual events, and collaborating with influencers and partners to amplify the project's reach.
Impact Measurement: Tracking the success of the campaign through metrics such as website traffic, social media engagement, and the number of actions taken by the audience. This data was used to refine the campaign and ensure it effectively achieved its goals.
Through my creative direction, I aimed to shift the narrative from seeing refugees as a crisis to recognizing them as individuals with powerful stories and immense potential. By humanizing their experiences and encouraging action, this project sought to foster empathy, raise awareness, and inspire support for refugees worldwide.
