OVERVIEW.
I took on and led the web and production design for the Movement Against Malnutrition, a crucial initiative aimed at combating malnutrition globally. This project involved a comprehensive approach to enhance the organization's digital presence and improve user engagement.
Key Responsibilities and Achievements
Web Design and Development: Spearheaded the design and development of the Movement Against Malnutrition website. This included creating a visually appealing and user-friendly interface that effectively communicated the organization's mission and goals.
User Journey Optimization: Conducted thorough testing within the organization to understand user behavior and identify areas for improvement. Updated the user journey to better align with the organization's objectives, ensuring a seamless and intuitive experience for visitors.
Production Design: Managed the production design aspects, ensuring that all digital assets were consistent with the brand's visual identity. This included designing graphics, selecting imagery, and maintaining a cohesive look and feel across the website.
Follow-Up Materials: Created follow-up materials to support the organization's outreach efforts. This included designing a printed brochure and an informative one-pager that provided key information about the initiative and encouraged community involvement.
Collaboration and Testing: Worked closely with various stakeholders within the organization to gather feedback and refine the design. Conducted multiple rounds of testing to ensure the website met the needs of its users and effectively achieved its goals.
Impact and Results
Through my leadership and creative direction, the Movement Against Malnutrition website was transformed into a powerful tool for advocacy and engagement. The updated user journey and enhanced digital presence helped the organization better connect with its audience and drive its mission forward. The follow-up materials provided additional support, ensuring that the message reached a wider audience and inspired action.
This project showcased my ability to lead complex digital initiatives, optimize user experiences, and create impactful visual content. It also highlighted my commitment to using design as a force for good, contributing to meaningful causes and making a positive difference in the world.
