Refugees are... changemakers

Refugees Are… Changemakers. Tastemakers. Dream makers. And so much more. Wherever they come from, wherever they live, refugees are shaping policies, art, traditions, dreams and futures in ordinary—and extraordinary—ways. This campaign included a two-day engagement opportunity in NYC to build brand awareness enhance social media presence for IRC by encouraging the general public to contribute to a mural depicting the positive contribution refugees have made to communities around the world. More than 43 partners engaged with the campaign externally. Global campaign activations cast the widest net yet, with in-person events at Washington Square Park (NYC), the World Trade Center (NYC), Piccadilly Square (London), and a concert with Sungha Jung (Hongdae, Seoul).